I create real and human experiences.

Hi! I’m María Alejandra Cifuentes (MaleCe), a passionate digital creative. I design digital concepts that are not just memorable, but also truly connect with people.

Services

Designs that tackle challenges and provide clear solutions

How can I help

Efficient, optimized products for your users. Here’s the work I do:

Design Strategy (Research)
Design Process (Product Designer)
Design assets (Brand)
My tools

The right tools are key, and I know how to leverage each one:

Interface Design (Figma, Framer, etc.)
Analytics Tools (Mixpanel, HotJar, etc)
Code (Webflow, Fluterflow, HTML, CSS)
What you can expect

I design functional, shippable products:

Clean and functional
Device and user friendly
Efficient and maintainable
PROJECTS

I bring results. 
My work is the proof.

View Projects
Let’s talk now!
Product Designer

That's me!

With over 11 years of experience as a product designer, I specialize in creating user-centric and data-driven solutions that meet business objectives and enhance user satisfaction. I have a strong background in UX research, UX design, UI design, and design systems, as well as a keen interest in new technologies and innovation.

FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $25.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help afterward?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!